Privacy Policy

Welcome to GuzoGo! This Privacy Policy explains how Solget Travel PLC (“GuzoGo,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal data when you visit our website, use our mobile applications (collectively, the “Platform”), or interact with our services. Your trust is important to us, and we are committed to protecting your privacy. As an online travel agency and technology platform provider, our primary role is to act as an intermediary, connecting you with third-party airlines, hotels, tour operators, transportation providers, and other travel service providers (“Travel Suppliers”). For our GuzoGo Taxi service, we provide the technology platform that connects Passengers with independent Drivers. This policy details what information we collect, why we collect it, who we share it with, and the rights you have concerning your data. Key Points to Understand:

or maintain any card information or payment information. We do not hold any credit card details, debit card details, or any other payment instrument information on our systems.

We encourage you to read this policy carefully to understand our data practices. By using our Platform, you agree to the collection and use of your information in accordance with this policy.

We collect information to provide and improve our services, facilitate your travel bookings, enable GuzoGo Taxi transportation services, and communicate with you. The types of personal data we collect fall into three categories:

1. INFORMATION YOU PROVIDE TO US DIRECTLY

any credit card details, debit card details, or any other payment instrument information on its systems.

2. INFORMATION WE COLLECT AUTOMATICALLY

A.

Device Information: Your IP address, device type, unique device identifiers, operating system, and browser type.

B.

Usage Data: Information about how you interact with our Platform, such as pages viewed, searches conducted, links clicked, features used, and the dates and times of your visits.

C.

Location Data:

i.

General Location: Your general location inferred from your IP address.

ii.

Precise Real-Time Location (GuzoGo Taxi): With your consent, we collect precise real-time location data from your mobile device to enable GuzoGo Taxi services. This includes your pickup location, destination, route taken, and realtime tracking during the ride. You can manage this in your device settings, but disabling location services may prevent you from using GuzoGo Taxi.

D.

Cookie Data: We use cookies and similar tracking technologies to operate and personalize our Platform.

E.

Taxi Ride Data: For GuzoGo Taxi rides, we automatically collect ride details including pickup and drop-off locations, route information, estimated and actual fares, ride duration, Driver and Passenger ratings, and trip status.

3. INFORMATION WE RECEIVE FROM THIRD PARTIES

A.

Travel Suppliers: After a trip, a Travel Supplier may share information with us regarding your experience, such as the fulfillment of your booking or any issues that arose.

B.

Payment Processors: Our payment partners may provide us with information related to your payment transactions, such as confirmation of payment or notifications of fraud. As stated above, we do not receive or store your actual card information.

C.

Business and Marketing Partners: We may receive information from partners with whom we offer co-branded services or engage in joint marketing activities.

D.

Social Media Platforms: If you choose to link or log in to your GuzoGo account using a social media service (e.g., Google, Facebook), we will receive certain information from that service, such as your name and email address, as permitted by your privacy settings on that platform.

E.

National Digital ID Registry: For Fayda verification purposes, we receive verification confirmation and related data from Ethiopia’s National Digital ID registry.

F.

Fraud Prevention and Identity Verification Services: We may receive information from third-party services to confirm or verify your identity or other information.

We use your personal data for specific purposes and rely on a lawful basis for each, in accordance with the appropriate laws.

1. PURPOSES AND GROUNDS FOR PROCESSING

PURPOSE OF USE

CATEGORIES OF DATA USED

LEGAL BASIS

Facilitating and

Contact, Booking, Payment,

Performance of a Contract:

Administering Bookings

Identification, and Information About

Necessary to fulfill our agreement to

Others.

facilitate your travel booking with the Travel Supplier or to enable GuzoGo Taxi ride matching.

Managing Your Account

Account, Contact, and Booking

Performance of a Contract:

Information.

Necessary to provide and maintain your user account as requested by you.

Processing Payments

Payment, Contact, and Booking

Performance of a Contract:

Information.

Necessary to facilitate payment for your travel services or Taxi rides.

Communicating with You

Contact, Booking, and

Performance of a Contract /

Communications Data.

Legitimate Interest: To send booking confirmations, ride updates, and other essential service-related messages.

Providing Customer

Contact, Booking, Account, and

Legitimate Interest / Performance

Support

Communications Data.

of a Contract: To respond to your inquiries, resolve issues, and provide assistance.

Marketing and

Contact, Account, Usage, and Cookie

Consent (for email marketing, non-

Personalization

Data.

essential cookies) or Legitimate Interest (to personalize your experience and show relevant offers).

Improving Our Services

Usage, Device, Location, and

Legitimate Interest: To analyze user

Feedback Data.

behavior, understand trends, and enhance the functionality and user experience of our Platform.

Security and Fraud

Device, Usage, Payment, and

Legitimate Interest / Legal

Prevention

Identification Data.

Obligation: To protect our Platform, our users, and our business from fraudulent and illegal activities.

Legal and Regulatory

All relevant categories as needed.

Compliance

Legal Obligation: To comply with applicable laws, tax regulations, law enforcement requests, and court orders.

GuzoGo Taxi Identity

Fayda ID, Identification Information.

Verification

Legal Obligation / Legitimate Interest: To comply with regulatory requirements and ensure the safety and security of our community.

GuzoGo Taxi Ride

Location Data, Contact Information,

Performance of a Contract:

Matching and Facilitation

Account Information.

Necessary to match Passengers with Drivers and facilitate the transportation service.

GuzoGo Taxi Safety

Location Data, Contact Information,

Legitimate Interest / Vital Interest:

Features

Ride Data.

To provide safety features such as Emergency SOS and real-time trip monitoring.

Corporate Travel

Corporate User Information, Booking

Performance of a Contract:

Management

Data.

Necessary to provide centralized billing and expense tracking services to Corporate Users.

2. ADDITIONAL USES SPECIFIC TO GUZOGO TAXI

features. This processing is necessary for the performance of our contract with you to provide GuzoGo Taxi services.

As an intermediary and technology platform provider, sharing information is essential to our service. We only share your data as described below and for the purposes outlined in this policy.

1.

TRAVEL SUPPLIERS AND TRANSPORTATION PROVIDERS

This is the most important way we share your data. To complete your booking or facilitate your ride, we must transfer your relevant personal data to the Travel Supplier(s) or Driver(s) you have booked with.

the names of any co-travelers) with the Travel Supplier(s) you have booked with (e.g., the airline, hotel, or tour operator).

i.

Independent Controllers: Each Travel Supplier is an independent data controller. Your data becomes subject to their privacy policy and practices once we share it with them. We encourage you to review the privacy policy of any Travel Supplier before booking. We will provide links to their policies where available during the booking process.

ii.

Direct Communication: The Travel Supplier may contact you directly to obtain additional information, confirm your booking, or provide details about the travel service.

iii.

GuzoGo is not responsible for the privacy practices of Travel Suppliers.

i.

Independent Contractors: Each Driver is an independent contractor and data controller in their own right. Your data shared with Drivers is subject to their own data handling practices.

ii.

Passenger Information to Drivers: Drivers receive only the information necessary to complete the ride, including your first name, profile photo (if uploaded), pickup and drop-off locations, and real-time location during the trip.

iii.

Driver Information to Passengers: Passengers receive the Driver’s first name, profile photo, vehicle details (make, model, color, license plate), and real-time location as the Driver approaches.

A.

Payment Processors: To securely process your payments (e.g., Stripe, Telebirr, ETSwitch). Please note: GuzoGo does not process, handle, store, or maintain any card information or payment information. All payment data is handled directly by these third-party payment processors.

B.

Customer Support Providers: To help us manage communications and provide support.

C.

Cloud Hosting and Technology Providers: For data storage and to operate our Platform, as required by law.

D.

Fraud Prevention Services: To screen transactions for fraudulent activity.

E.

Analytics Providers: To help us understand how our Platform is used.

F.

Identity Verification Services: To verify your identity against Ethiopia’s National Digital ID (Fayda) registry.

G.

Call Center Operators: To facilitate bookings for users without smartphone or data access.

H.

Corporate Billing Partners: To manage centralized billing and invoicing for Corporate Users.

3. BUSINESS PARTNERS AND MARKETING

A.

Marketing Partners: We may share hashed or de-identified information with marketing partners to show you relevant ads on third-party websites. Where required by law, we will obtain your consent first.

B.

Co-Branded Services: If we offer services in conjunction with another partner, we will share information with that partner to facilitate the service. We will make it clear when a third party is involved.

C.

Corporate Partners: With Corporate Users’ authorization, we may share trip data with employers for expense management and reporting purposes.

4.

LEGAL AND GOVERNMENTAL AUTHORITIES

We may disclose your personal data if we are required to do so by law or in the good faith belief that such action is necessary to:

5.

A.

Comply with a legal obligation or a request from law enforcement

B.

Protect and defend the rights or property of Solget Travel PLC.

C.

Prevent or investigate possible wrongdoing in connection with the service.

D.

Protect the personal safety of users or the public.

E.

Establish, exercise, or defend legal claims.

CORPORATE TRANSACTIONS

In the event of a merger, acquisition, divestiture, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data in accordance with applicable law.

The following sections describe specific data practices that apply exclusively to our GuzoGo Taxi services.

A.

Pickup and Destination Locations: You provide your desired pickup and drop-off locations when requesting a ride.

B.

Real-Time Location During Rides: With your consent, we collect your device’s precise GPS location throughout the ride to enable navigation, route tracking, estimated time of arrival, and safety features.

C.

Driver Location: We collect and share the Driver’s real-time location with you so you can track their approach and monitor your trip.

D.

Route History: We retain records of the routes taken during trips for purposes including customer support, dispute resolution, safety investigations, and service improvement.

Your Choices: You can manage location permissions through your device settings. However, please note that disabling location services will prevent you from using GuzoGo Taxi, as realtime location data is essential for ride matching and facilitation.

A.

Fayda ID Verification: You will be asked to provide your National Digital ID (Fayda) number. You authorize GuzoGo to submit this information to Ethiopia’s National Digital ID registry for verification.

B.

Verification Confirmation: We receive confirmation of your identity verification status from the national registry. We do not store your full Fayda ID details beyond what is necessary for verification and regulatory compliance.

C.

Account Activation: Successful verification is required before your Account can be activated for GuzoGo Taxi services.

D.

Driver Document Verification: Drivers must also provide commercial driver’s license details, vehicle registration, insurance documents, and Bolo (annual

technical inspection certificate). We verify these documents and may receive verification data from relevant Ethiopian authorities.

E.

Automated Expiry Gating: Our Platform automatically restricts trip requests for Drivers whose documents have expired, to ensure compliance with A.A. City Administration Transport Bureau requirements.

A.

Professional Documents: Commercial driver’s license, vehicle registration, insurance documents, Bolo certificate, and vehicle photographs.

B.

Background Check Information: Information provided or obtained through background checks required for Driver registration.

C.

Bank/Wallet Account Details: Information necessary to process your subscription fee payments and facilitate fare collection (if applicable).

D.

Trip and Earnings Data: Records of trips completed, fares collected, tips received, ratings given by Passengers, and subscription fee payments.

E.

Real-Time Location: Your location data is collected while you are logged into the Driver App and available for rides.

F.

Driver Ratings and Feedback: Passenger reviews and ratings of your service.

Use of Driver Data: We use this data to verify your eligibility, ensure compliance with regulatory requirements, facilitate payments, provide customer support, improve our services, and ensure passenger safety.

4. CORPORATE AND THIRD-PARTY BOOKER DATA

A.

Corporate Users: For businesses using our Corporate User portal, we collect:

i.

Employer information, employee IDs, and department details.

ii.

Trip data for authorized employees, including pickup/drop-off locations, times, and fares.

iii.

Billing and invoicing information for centralized payment.

iv.

We share trip summaries with authorized corporate administrators for expense management and reporting purposes.

B.

Third-Party Bookers: When you book a ride on behalf of another person (e.g., hotel staff, family member):

i.

We collect your contact information as the booker and the Passenger’s contact information.

ii.

We generate a unique Passenger Name Record (PNR) code for tracking.

iii.

You confirm that you have the Passenger’s consent to book on their behalf and share their data with us.

iv.

The Passenger receives trip details via SMS or voice call, and the Booker can track the trip through the Platform.

A.

Voice Data: We collect your phone number and voice data during the call. Calls may be recorded for quality control, training, and dispute resolution purposes.

B.

Booking Details: We collect your name, pickup location, destination, and any special requirements.

C.

Trip Status Updates: We may contact you via phone or SMS to provide updates on your Driver’s arrival.

D.

Retention: Call recordings are retained for a limited period for quality assurance and then deleted in accordance with our data retention policies.

Our business involves global travel services, which means your personal data may be transferred to, and processed in, countries other than Ethiopia. Travel Suppliers and some of our service providers may be located outside Ethiopia.

A.

Data Sovereignty: As required by law, personal data collected from users in Ethiopia is stored on servers or data centers located within Ethiopia.

B.

Cross-Border Transfers: Where your personal data is transferred to a third-party jurisdiction (a country outside Ethiopia), we ensure that the transfer is necessary for the performance of a contract with you or for the implementation of pre-contractual measures taken at your request.

C.

Travel Supplier Transfers: When you book with an international Travel Supplier (e.g., an airline or hotel chain headquartered outside Ethiopia), your personal data will be transferred to that Travel Supplier’s systems, which may be located outside Ethiopia. By making such a booking, you acknowledge and consent to this transfer as necessary for the performance of your contract with the Travel Supplier.

D.

Payment Processors: Payment data processed by Stripe or other third-party payment processors may be transferred to and processed in jurisdictions where these processors operate, subject to their respective data protection policies and applicable law.

We use cookies, web beacons, pixels, and other similar technologies to collect information automatically, operate our Platform, and personalize your experience. What are cookies? Cookies are small text files stored on your browser or device. They allow us to remember your preferences, keep you signed in, and understand how you use our site. We use the following types of cookies:

A.

Essential Cookies: These are strictly necessary for the Platform to function. They enable core functionalities like security, account login, and processing bookings. You cannot opt-out of these cookies.

B.

Functional Cookies: These cookies remember your choices and preferences (such as your preferred language, currency, or region) to provide a more personalized experience.

C.

Analytics Cookies: These help us understand how visitors interact with our Platform by collecting and reporting information anonymously. This allows us to measure and improve our service.

D.

Marketing Cookies: These are used to track your activity across websites. The intention is to display ads that are relevant and engaging for you. We will only use these with your consent where required by law.

GuzoGo Taxi Specific Technologies:

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, in accordance with the appropriate law.

A.

Account Data: We keep your account information for as long as your account is active. If you close your account, we will delete or anonymize your data, subject to the exceptions below.

B.

Booking Data: We retain data related to your bookings for an indefinite period after the trip is completed to comply with tax and legal obligations.

C.

GuzoGo Taxi Ride Data: We retain ride records, for an indefinite period after the ride is completed for customer support, dispute resolution, safety investigations, and legal compliance purposes.

D.

Marketing Data: If you have consented to receive marketing communications, we will retain your information until you unsubscribe.

E.

Call Center Recordings: Call recordings are retained for an indefinite period for quality assurance and training purposes, after which they are deleted.

F.

Driver Data: Driver registration documents, background check information, and trip records are retained for as long as the Driver maintains an active account, and for an indefinite period thereafter for legal and regulatory compliance.

G.

Payment Data: As we do not store your card or payment instrument details, no payment data is retained by GuzoGo. Transaction confirmations are retained for an indefinite period for accounting and tax purposes.

H.

Legal Holds: Notwithstanding the above, we may retain personal data where necessary for the establishment, exercise, or defense of legal claims, or as required by applicable law.

Destruction of Personal Data: Where the purpose for storing personal data has lapsed, we will destroy the personal data as soon as is reasonably practicable, in a manner that prevents its reconstruction in an intelligible form.

You can exercise your rights by contacting us at [Contact@guzogo.com]. We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process, in accordance with the appropriate laws. These measures include:

A.

Encryption: We use encryption for data in transit and at rest to protect your personal data from unauthorized access.

B.

Access Controls: We restrict access to personal data to authorized employees, contractors, and agents who need to know that information in order to process it for us. These individuals are bound by confidentiality obligations.

C.

Regular Security Assessments: We conduct regular security assessments and vulnerability testing to identify and address potential risks.

D.

Data Sovereignty: As required by Ethiopian law, personal data collected from users in Ethiopia is stored on servers located within Ethiopia.

E.

No Payment Data Storage: As stated throughout this policy, GuzoGo does not process, handle, store, or maintain any card information or payment information. All payment data is handled directly by third-party payment processors such as Stripe, using their own security measures.

However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will update the new changes on our platforms. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us: Solget Travel PLC Email: contact@guzogo.com Address: Bole Sub city Woreda 2 House No 504/ቀ1 Addis Ababa, Ethiopia Website: www.guzogo.com